Life’s Tough— Erik Weir is TOUGHER, discussing financial strategies that can transform your life

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Episode Description

“No one will ever hold you back more or keep you down more than your limiting thoughts or your judgement on yourself..”

In this episode of “Life’s Tough—YOU Can Be TOUGHER!” host Dustin Plantholt talks to Erik Weir, one of the most sought-after wealth advisors in the Unites States, whose clients range from celebrity recording artists and professional sports icons to those on the Forbes World’s Billionaires list. Erik shares with listeners his story, his philosophy and wisdom for achieving goals despite obstacles, something he knows all about. 

When he was just five years old, Erik was in a traumatic automobile accident. Police rushed to the scene and told him to stay in the car, although he was terribly frightened that he wasn’t safe there. That same evening, he started to stutter, something he’d never done before. It was debilitating and he suffered a lot of bullying at school because of it. A therapist gave him a choice: become a recluse and a failure or push through the difficulty to succeed and learn a skill you can use forever. He chose the latter, leaning into his disability and using it as an opportunity, a process he’s repeated in many areas of his life since. 

His idea for the title of his new book, “Who’s Eating Your Pie?” came from a lesson he was trying to teach his son. Not quite grasping what his dad was saying about taxation, Erik reached over and took a big bite out of his son’s dessert, warm apple pie with ice cream. He explained to his son, that’s what it means when others take a piece of your “pie,” a metaphor for all our finite resources. Needless to say, his son got it! 

Erik shares with listeners his Five F’s that shape his daily priorities: Faith, Family, Fitness, Finances and Friends. Balance is key, recognizing that at different times in our lives we may put more emphasis on building one area over another. And he shares details on the four things he thinks about every day: Vision, Mission, Legacy, Impact. 

“No one will ever hold you back more or keep you down more than your limiting thoughts or your judgement on yourself.” Forgiving yourself and others, is also a key. Harboring anger or resentment only bring us pain and keeps us from moving forward. Erik encourages everyone to give grace to others.  

Turns out having a rich and rewarding life has little to do with money. 

To learn more about Erik and to preorder his book, “Who’s Eating Your Pie? Essential Financial Advice That Will Transform Your Life” visit The book will be available wherever books are sold starting March 22. 

To discover more from Life’s Tough Media’s expansive collection of inspiring podcasts and services, follow our social media @LifesToughMedia and visit 


Dustin Plantholt



Erik Weir


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