Marco Greenberg: how to “tap the primal drive” that powers the most successful people

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Main Photo Credits – Taken on the empty main drag, Railroad Street, in Great Barrington Mass during April at height of Covid.

Dustin Plantholt’s “Life’s Tough—You Can Be Tougher” podcast this week features Marco Greenberg, published author, strategic communications guru, and president of New York City based Thunder11.

 This “Life’s Tough” episode releases on June 24 at 7 p.m. (EST), and thereafter available on all major podcast networks, under the Podcast Channel “Life’s Tough”.

“Primitive provides a path forward to unleash your inner entrepreneur.”

—Barbara Corcoran, Shark Tank

As an advisor to several of the most successful founders of startups, corporate CEOs, venture capitalists, and members of the Forbes Billionaires List across many industries, Marco Greenberg has seen firsthand that those who climb to the pinnacle of success in their fields do not follow the standard rule book, and instead are driven by their innate, instinctive, intuitive, and yes, primitive traits.

In PRIMITIVE: Tapping the Primal Drive That Powers the World’s Most Successful People, Greenberg brings together neuroscience, organizational psychology and case studies of people who have leveraged their primal instincts and have demonstrated how knowing when to ignore conventions can maximize results in work and in life.

PRIMITIVE is essential reading for executives and managers who seek to understand the implicit motivations and personalities of their employees rather than writing off mavericks and rebels as “not the right cultural fit” and “not team players.” It is for innovators and entrepreneurs who want to unleash their disruptive, counter-intuitive, and creative spirits; for the dreamers and the doers; for the new crop of college graduates looking to find their way amid AI, machine learning and growing uncertainty, and finally for the mid-career company men and women who want to break out of burnout, find new opportunities during hard times, and pivot into a job and career they love. The book outlines a roadmap for making select “primitive moves,” allowing even the most civilized among us the ability to leapfrog ahead and find more meaning and fulfillment in the work they do.


Join Dustin and Marco for a candid talk on life & purpose and hear about the people and experiences that molded him to lead and inspire others. As Marco says, “Gone are the days of following a typical “civilized” career path in a conventional office environment.  COVID-19 has sent the worldwide workforce home en-masse, just as the gig economy liberated professionals from traditional career trajectories. We are living in an unprecedented time, in which “work” is being dramatically redefined.

It is more critical than ever to reconsider how people define and achieve success, which organizational structures and “best practices” actually empower employees and which de-motivate, how to build a successful team that balances the personalities and strengths of each member without devolving into “group think,” and how to tap into your own primal instincts to build a meaningful”






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